Our Strategy
& Purpose

Empowering Growth Through
an Innovative Approach
for a Sustainable Future

Our journey is guided by a vision of a healthier, happier India.

To achieve this, we've built a strong foundation. This spans the entire value chain, from sourcing to manufacturing to distribution. This strategic approach allows us to navigate the dynamic FMCG and healthcare markets, seizing opportunities and overcoming challenges.

Strategic Growth Levers

Through our ten strategic levers, we position ourselves across the entire value chain.

These levers align with our focus on diversifying into the FMCG and healthcare segments. They enable us to capitalise on market opportunities, address challenges for long-term success and growth in the sectors.

  • Capitalise on Robust Brand Portfolio

    Our strategic brand investments have strengthened our portfolio. We have expanded our reach and enhanced consumer engagement across diverse segments.

  • Extend and Expand Product Categories

    We stay abreast of evolving consumer needs through robust research and development. We continually expand our product offerings to deliver optimal value.

  • Boost Consumer Connection

    We continuously strengthen our distribution network to ensure our products are readily available to consumers across India. We also target underserved rural and semi-urban areas, bringing health and wellness to every doorstep.

  • Leverage Manufacturing Reach

    Our commitment to quality and efficiency drives a streamlined supply chain, enabling our products to reach consumers with unwavering integrity.

  • Ensure Prudent Financial Management

    Our financial discipline is rooted in a commitment to efficiency and sustainability. We ensure that we maintain a strong financial position while delivering value to our stakeholders.

  • Focus on Digitisation

    By embracing digital innovation, we're adapting to the evolving needs of our consumers.

  • Expand Exports

    As a leading exporter of soya and its derivatives, we are committed to expanding our global reach and offerings.

  • Foster Sustainable Business Practices

    Our commitment to sustainability extends beyond our products. Through initiatives in oil palm plantation and renewable energy, we strive to preserve the environment and contribute to a healthier future.

  • Reduce Risks

    We prioritise risk mitigation and self-sufficiency to build our nation's agricultural resilience. By expanding oil palm cultivation in India, we aim to reduce import dependency.

  • Cultivate a Growth Culture

    We foster a culture of continuous learning and growth, empowering our employees to embrace challenges, innovate, and contribute to our shared vision.